One day before the national jury presentation. Nerves are on edge, calling models.

Model 1 and 2 come in for the fitting, garments fit perfectly, sigh of relief! Adding gloves to the looks, sighing again, taking a picture, please don’t smile.

Rushing to open the door for makeup artist and next model, gulping some water, next next next! Feeling nervous, time is runnig out, in need of 6 models but I only have 5!

Do you know anyone, do you know some other models I can call? Thank god she knows! Calling models, found the 6th model, she will come in for a fitting later. All models fitted, discussed makeup and hair, started folding lookbooks.

Origami style. Getting sleepy, going home to dye socks, taking a 2 hours nap on the bed, then rushing out at 4 AM to the studio to finish shoe straps and iron clothes.

Hectic. Need an energy drink. Hands shaking, getting more excited about the upcoming presentation, maybe lack of food too.

Rushing to dress first models, feed them croissants and sushi, getting them together, makeup artist is a darling.

Running, panting for air. Suddenly 15 minutes left before presentation starts. Trying to memorize the text, breathe breathe!Checking models looks, smiling a little, taking a deep breathe.

Doors is opening, models walking in, I am following.

Let’s go!

Thank you so much my cute models, my make up artist, my friends for helping me out in the last seconds before the presentation.

WE MADE IT!

Backstage at my lookbook and editorial shoot.

Model Rosa Claros (izaio), Makeup Ines Schult, Photographer Felix Rachor and my friend Sebastian helping out.

It was AMAZING. What a great experience! The styling was so much fun and seeing my collection at one place, everything together, on a model, was just overwhelming.

Thank you so much. Let’s work together soon again!

The term “PRADA-Rule” has first appeared half a year ago when I was talking to my classmates about fabrics and qualities.

At that time someone was having a presentation on Miuccia Prada and there was a very interesting quote. It was something along

“I don’t like ordinary fabrics. I want to use ugly fabrics and turn them into a humourous and new interpretation of fabrics everyone wants to wear. We change the quality and look of a fabric until it’s completely new!”

Since this day we have jokingly used this term for , at first glance , not so pretty fabrics we saw in stores and said we could use them by the PRADA-Rule and turn them into beautifull clothes.

For example! One of my classmates used the cheapest (by price and quality) fabric and made a jacket out of it. I was so surprised about how using a fabric differently makes the garment special. The uglyness of the fabric melted with the design and he created something cool and innovative.

And sometimes using a special looking fabric is the key to an interesting collection. The combination of colors and patterns on the fabric make a collection noticable and interesting.

Look at Prada and Miu Miu, there are plenty of interesting fabric choices, combined with open seams and other curious looking fabric finishings (the worn-out silk from Miu Miu Spring 09! Or the beach print from Prada 2010!)

For my collection I have been sticking to black, taupe and burgundy but I have decided to go by the PRADA-Rule and use a color I have never worked with before. In fact, it is a color I really dislike.

Orange!

I know going by the PRADA-Rule will help me create looks people will be curious about. And even fabric “incidents” like dying in the wrong color or making it accidentally wrinkle will make it interesting.

As my camera with all the studio pictures has been stolen I can’t take new photos of my studio work for now. Working on it! For now, please look at the color scheme for the accessories in the photos above.